




She said that the global market is changing by the second and we have to be aware of that.


He said that they always start the project by doing research about the product and the market. Also interview stakeholders, customers, partners…


- Phillips, P (2004) Creating the perfect design brief: how to manage design for strategic, New York, Allworth Press
Chapter 11: An example of a design brief. (Pages 141 – 160)
Chapter 12: Anticipating and overcoming obstacles. (Pages 161 – 166)
Chapter 13: Creating a plan for moving ahead. (Pages 167 – 172)
“Katee Hui is a Strategy Director at Kindred, an integrated agency that specializes in positive change. With more than 10 years’ experience working across Asia, Europe and North America in multiple communication disciplines, she has a strong belief that creativity can (and has) changed the world. It’s with this lens and optimism that she applies to everything she works on.
Her experiences include working at agencies including Pentagram and Nice and Serious, where she’s worked with clients including WWF, UNDP, Refugee Action, and UTZ Certified; and she’s also spent time client-side working for Sainsbury’s as the Corporate Responsibility and Sustainability Manager.”


She ask the girls to change what they don’t like.
She advised us to always get a cup of coffee with someone and be open – opportunities come from from anywhere.


From the lecture:



“Go beyond the obvious. Look for other possibilities.”
“The Fate of Ophelia” by Taylor Swift uses Shakespeare’s character Ophelia as a metaphor for a tragic, heartbroken end, but reclaims the story to say that a new love saved her from that fate. The song describes a period of deep sadness and loss of self (“drowned in melancholy”) that was ended when a new partner rescued her from this metaphorical demise. Swift subverts the tragic ending of the original play by having her subject save her from meeting the same tragic fate.
“BERLIN (AP) — A German museum has been unexpectedly overrun by Taylor Swift fans because one of its paintings bears a striking resemblance to the opening scene of Swift’s current No. 1 hit video, “The Fate of Ophelia.”
Hundreds of additional visitors came to the Hessische Landesmuseum in the central German city of Wiesbaden over the weekend to admire the painting, with one family traveling from the northern city of Hamburg especially for the occasion, museum spokesperson Susanne Hirschmann told The Associated Press on Thursday.
Among the visitors were also many American families who are stationed at an U.S. Army base in Wiesbaden.
The Swifties’ goal: an Art Nouveau painting by Friedrich Heyser featuring Ophelia, Hamlet’s beloved in William Shakespeare’s play of the same name.
In the original play, Ophelia, a young noblewoman of Denmark, ultimately becomes mad and drowns.
Heyser’s oil-on-canvas painting presents the figure of Ophelia clad in white and surrounded by white water lilies. The painting’s exact year of creation is not known but experts believe it dates back to around 1900.
In the opening scene of the video for the hit song “The Fate of Ophelia,” Swift slips into the role of Ophelia and becomes a living painting.
The scene shows similarities to the work of Heyser, museum director Andreas Henning told German news agency dpa.
Hirschmann said the museum team recognized the resemblance earlier this month and decided to invite Swifties for a special tour next month. Once they had posted an announcement of the tour on their website, news of the Ophelia painting soon went viral online.
“We’re really enjoying this attention — it’s a lot of fun,” Hirschmann told the AP, adding that all fans showing up for the Nov. 2 tour “Taylor Swift’s ‘Ophelia’ at the Wiesbaden museum” dressed as the pop star or as “the tragic beauty Ophelia” will be able to attend the tour for free.
There’s just one problem: the tour is already completely booked, so the museum may just have to add additional tours for all art-crazed Swiftie fans.
Henning said the museum has already tried to contact the singer, but has had no success so far getting a hold of the world star. “I would love to show Taylor Swift the original painting sometime,” he said.
“We are surprised and delighted that Taylor Swift used this painting from the museum as inspiration for her video,” Henning said. “This is, of course, a great opportunity to attract people to the museum who don’t know us yet.”
The museum said it does not know for sure if the art work served as a template for Swift’s song, which is currently a No. 1 hit both in Germany and the United States.
KIRSTEN GRIESHABER.”








The image shows the painting The Tower of Babel by Pieter Bruegel the Elder. The painting depicts the biblical story from the Book of Genesis, in which humanity, unified by a single language, attempts to build a tower to reach heaven.




“Shipwrecks and other disasters at sea were a recurrent theme in Romantic painting. They demonstrated the primal force of the elements, a nightmare for all who travelled far from home. Turner retained a lifelong passion for the sea.
We don’t know whether this painting was inspired by an actual shipwreck, or the reissue in 1804 of a famous poem on the theme by William Falconer. Turner defines the essence of such an experience through overwhelming impressions of realism and horror. The dark tonality, characteristic of Turner’s early paintings, provides a foil to the white crests and swirls of the waves.”
The museum added call to action:


VocalEyes is a UK-based organization that provides audio description services for people who are blind or have low vision.
It is used in media, such as TV shows and films, as well as in live performances, museum exhibitions, and other events.



The image is a Nike advertisement that lists a series of impressive accomplishments by a single football player, widely associated with Cristiano Ronaldo, and concludes with the phrase, “NOW FORGET IT ALL, AND DO IT AGAIN”.
The text lists numerous records and achievements in football, including goal-scoring milestones, trophies won, and appearances made.

The image is an illustration of a character that combines the likeness of William Shakespeare with the lightning-bolt scar of Harry Potter. This type of creative work is known as fan fiction, which is a genre of writing where fans create new stories using existing characters or settings from a work of fiction.
Fan fiction can be based on a wide range of source material, including movies, TV shows, books, and even video games.
The practice of writing fan fiction has been around for decades, but it gained significant popularity with the rise of the internet.
Fan fiction allows writers to explore different themes, alternate universes, or what-if scenarios with their favorite characters.

Photo Descriptions
- Top Left: A person walks through a sunlit indoor space with a sign that reads “WHITE HORSE” above them.
- Top Middle: Two individuals, possibly in military-related attire, are seated on a boat or similar craft. One source suggests the original image may feature Grand Duchess Olga Nikolaevna of Russia with Captain Nikolai Sablin.
- Top Right: A man in a hat sits on a rock next to a smiling woman, both dressed in early 20th-century fashion.
- Bottom Left: Two children stand outside with a small pony. “Kid-on-a-pony” photos were a common type of vintage photography.
- Bottom Middle: A man is working on the wheel of an antique car by a body of water, while a woman in a long coat stands nearby.
- Bottom Right: This image is a repeat of the top middle image showing the two people on a boat.


This image is a collage of several unidentified vintage photographs depicting various scenes from the early 20th century. The individual photos appear to be from the 1900s to 1920s era, capturing everyday moments of people’s lives.



















The painting is The Happy Family (Het vrolijke huisgezin), an oil painting created in 1668 by the Dutch artist Jan Steen. It is held in the collection of the Rijksmuseum in Amsterdam.
Scene: The painting depicts a boisterous family gathering where the adults are singing, drinking, and making music, with children joining in the merriment, some even smoking long pipes.














