week 7 – Positioning and Trends – Vicky Kafkaki – Graphic Design MA Falmouth University

week 7 – Positioning and Trends

This week the creative practitioners answer the following question:

– How do themes and trend forecasts help to ensure a project is planned and positioned effectively to deliver its strategic goals?

Torsten said that we should also look at trends coming from different areas of work, coming from different direction.

Trends is a good thing because it means something needs to change.

You need a strategy to decide where to get the information from.

He said that the trends are out there, they are interesting but not to get too influenced by them.

https://www.thefuturelaboratory.com/

Raymond, M. (2010) The Trend Forecaster’s Handbook. London: Laurence King.

Dezeen editor-in-chief Marcus Fairs will speak to Google Hardware’s head of design Ivy Ross, trend forecaster Li Edelkoort and co-founder of the Future Laboratory Martin Raymond on how technology can better integrate with people’s lives in this panel discussion live from Milan design week to coincide with Google and Edelkoort’s Softwear installation at Spazio Rosanna Orlandi.

here some google products

“We are never going back, we are moving forward but is about how we do it.

https://www.theguardian.com/world/2025/nov/01/german-museum-grumpy-guide-kunstpalast-dusseldorf

Customers have called it the ‘world’s rudest restaurant’, but the success of Sydney’s Karen’s Diner has taken even its owners by surprise. It started as a pop-up restaurant during Australia’s Covid-19 lockdown, becoming a viral sensation on social media, and now it’s opening new branches across the world. The waiting staff are actors, trained to be as ‘rude’ as possible. The BBC’s Jacqui Wakefield visited the diner to learn more.

https://philharmoniedeparis.fr/en/activite/28824