This week the creative practitioners answer the following question:
– What methods and approaches do you take to aid idea generation and an in-depth project outcome?
He said that is important to try new things – in the process you may fail but that’s how you are going to learn what works and what not.
If you are stock with ideas, use your hands, try it, let it sit and try again.
He said that they start every project in a workshop. We will get together and try to get to the bottom to see what the brief is about. We look at the brief from our point of view, from the company’s point of view and from the consumers point of view.
He said that they usually get together with the client and put on a table all the ideas they have (sometimes they have 6 laptops with different presentation). Then they discuss with the client what they think. Then they take all the feedback and create 2 concepts.
TedX, (2003) Design and discovery.
Design Indaba, (2018) Morag Myerscough on transforming spaces with colour and embracing the unknown.
https://youtu.be/PgEX4Z9sH98?si=d9R0v11r6PlQNGWh
She said that is too easy to miss on things when you are looking – you need to look again and again.
this is before and after
she pay some kids to create patterns
Vicky Kafkaki - Graphic Design MA Falmouth University 